Spirit Airlines is now offering collectible trading cards to passengers who ask pilots for them during boarding or deplaning. The airline’s new cards feature six different aircraft models from its fleet—the Airbus A319, A320, A321, A320neo, and A321neo—sponsored by Airbus.
The Trading Card Trend in Aviation
This move makes Spirit the latest airline to join a growing trend of offering collectible trading cards. Similar programs have existed at Delta and Southwest for years, though they were previously largely unofficial. The cards are not for sale and can only be obtained by flying with Spirit and requesting one from the pilots. This scarcity is expected to drive up secondary market sales on platforms like eBay.
A Shift in Spirit’s Strategy
Spirit’s decision to participate in this program is notable given the airline’s ongoing financial struggles. The airline is currently undergoing its second bankruptcy in two years and recently faced insolvency speculation. The trading cards appear to be a part of a broader effort to rebrand and improve its public image, moving away from the ultra-low-cost, no-frills model.
Why This Matters
The airline industry is highly competitive, and branding plays a crucial role in attracting passengers. By introducing a fun, collectible element, Spirit aims to appeal to a wider audience and boost brand loyalty. The timing is strategic, as the airline seeks to stabilize its finances and compete more effectively with other major carriers. The move signals a broader attempt to offer a more tiered service experience rather than solely relying on low fares.
The trading cards are an unusual but potentially effective way for Spirit to improve its image and engage with customers. The program’s success will depend on passenger interest and the airline’s ability to maintain a consistent supply of cards to pilots. For now, the cards serve as another sign of Spirit’s efforts to reinvent its brand and stay afloat in a challenging market.
