Lufthansa is set to significantly revamp its first class meal service starting March 29, 2026, as part of a broader initiative known internally as “Project FOX” (Future Onboard Experience). This overhaul extends beyond cabin upgrades – like the well-known Allegris project – and aims to elevate the airline’s soft product across all cabins, positioning Lufthansa as a leader in European air travel.
Project FOX: A Comprehensive Upgrade
The airline is implementing Project FOX in phases, beginning with first class passengers. The rollout will then extend to other cabins in May. While Lufthansa hasn’t shared extensive details, emerging clues suggest a substantial transformation of the onboard experience, including new amenity kits and a complete restructuring of the in-flight dining format.
Detailed Changes to First Class Catering
Recent menu updates – already live on Lufthansa’s website – confirm the changes. The meal service will evolve from its current structure to a more refined multi-course approach:
- Amuse-bouche Trilogy: Replacing the single amuse-bouche with a selection of three.
- Caviar Service Upgrade: Caviar will be served with blinis, and potentially mother-of-pearl spoons.
- Intermediate Courses: Introduction of two separate courses – soup and salad – instead of combining them with appetizers.
- Lufthansa Signature Dish: A recommended dish will be highlighted among the four main course options.
- Dedicated Cheese Course: Separating cheese from dessert, expanding dessert options to three instead of two.
- Expanded Pre-Landing Service: A more extensive menu with separate cold, light, and warm options, plus additional desserts.
Why this matters: Lufthansa is betting that a more luxurious experience will justify its price point in an increasingly competitive market. Airlines are now using soft products (like food, amenities, and service) to stand out.
Beyond the Menu
While menu changes are confirmed, the impact of presentation and dish selection remains unknown. It’s likely that Lufthansa is also refining the style and quality of dishes served, not just their order. The airline hasn’t released specifics on these elements yet, but further details are expected soon.
The goal is clear: Lufthansa wants to be Europe’s top airline. The Project FOX rollout in first class is the first step in achieving that goal.
