Lufthansa’s loyalty program, Miles & More, is currently offering a promotion that lets customers purchase miles with a bonus of up to 50%. This is one of the few ways to directly acquire Miles & More miles, a currency that can be valuable for certain redemptions, particularly Lufthansa First Class bookings. However, potential buyers should proceed with caution, as the program underwent significant changes in 2025 with the introduction of dynamic award pricing, which has largely reduced the value of miles.
Bundle&Go Promotion Details
Between March 1 and March 31, 2026, Lufthansa is selling miles in bundled packages called “Bundle&Go.” These bundles come in four sizes: extra small, small, medium, and large. The pricing in US dollars (converted from Canadian dollars) is as follows:
- Extra Small: 4,500 miles for $110 (2.44 cents per mile)
- Small: 15,000 miles for $300 (2.00 cents per mile)
- Medium: 75,000 miles for $1,216 (1.62 cents per mile)
- Large: 150,000 miles for $2,125 (1.42 cents per mile)
These bundles include additional perks, such as bonus miles through Hotels&Cars and Avis, as well as discounts on Priority Pass access. While these perks may not be significant for most buyers, they are a key part of Lufthansa’s strategy to avoid legal issues.
The Changing Value of Miles & More
The 50% bonus is typical for these promotions, though a 60% bonus was offered briefly in the past. The core issue is that Miles & More now uses dynamic award pricing, meaning the cost in miles for flights fluctuates based on demand. This has made it harder to find consistent value in the program.
Despite this, Lufthansa miles remain useful for booking First Class seats closer to departure than you can with partner programs. However, fuel surcharges can offset some of the benefits.
Why Lufthansa Sells Miles This Way
Lufthansa was historically reluctant to sell miles directly due to strict German consumer protection laws. Direct sales faced lawsuits over mileage expiration policies. The current “Bundle&Go” strategy sidesteps these issues by avoiding a direct dollar-per-mile valuation. Instead, Lufthansa packages miles with minor perks to create a legally defensible structure.
This is a clever workaround, allowing Lufthansa to monetize its miles while minimizing legal risk.
Conclusion
The current Lufthansa Miles & More promotion offers miles at a cost as low as 1.42 cents each. While not a universally worthwhile deal, it could be valuable for those specifically targeting Lufthansa First Class redemptions or who need to top up their accounts quickly. Potential buyers should carefully evaluate the current award pricing before making a purchase.
